Category: Insights

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  • Insights
  • Insights

What Brands Need to Know About WhatsApp Ads

Is WhatsApp leading the future of conversational commerce
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  • Foresight, Insights
  • Foresight, Insights

Learning from the Future to Strengthen Brand and Product

Anticipate change, drive innovation, and build future-ready products.
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  • Insights
  • Insights

Product Testing is Your Cheapest Financial Insurance

Stop guessing. Start testing.
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  • Industry Insights, Insights
  • Industry Insights, Insights

Ethical Lite Sustainability: The Kenyan Way

Why Kenyan consumers support sustainability but won’t pay a premium for it Sustainability is no longer a niche conversation, even

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  • Insights
  • Insights

Gen Z Remains Africa’s Most Ambitious Generation Yet: Ambition, Influence & Spending Power

Gen Z is becoming the engine of Africa’s next economic leap.
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  • Insights
  • Insights

Is nostalgia the new social currency?

Why Kenya’s Future is Starting to Look a Lot Like Its Past
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  • Insights
  • Insights

Kenya’s Social Life Is Getting A Makeover…

Kenya’s social scene isn’t just changing — it’s remembering.
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  • Insights
  • Insights

Consumer Report Card: The Brands Kenyans Love

Brands Winning Hearts, Losing Trust, and Everything in Between!
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  • Insights
  • Insights

What Stage Is Your Data-Driven Strategy?

Are You Data-Driven or Just Data-Aware?
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  • Insights
  • Insights

Less is Becoming More!

Is conspicuous consumption on the way out?
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