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72% and Rising: Inside Kenya’s Fast-Track to AI Dependency

AI Dependency is Outpacing Awareness: Are we outsourcing critical thinking?

Three years ago, asking a chatbot for advice on a work decision felt novel. Today, it’s routine. In our Digitally Consumed or Digitally Connected? Report, we found that 72% of AI users say they are more reliant on AI tools now than they were just a year ago. Only 14% report becoming less dependent.

That single statistic captures the story of this article: AI dependency in Kenya is accelerating, and public awareness of the risks isn’t keeping pace with adoption. From critical thinking to companionship, AI is reshaping how Kenyans think, feel, and relate.

Are We Outsourcing Critical Thinking?

AI tools have become the default first stop for information and decision-making. Our report found that 80% of AI users turn to these tools primarily for search and research, 50% for writing, and 47% for creativity. Perhaps most striking, 32% (over 1 in 3 respondents) now use AI tools specifically for decision-making, a category that didn’t meaningfully exist in everyday life a decade ago.

70% of AI users agree that AI tools have meaningfully improved how much they get done. But convenience has a cost. More than a third (37%) of respondents admit that AI has reduced their own thinking, creativity, or effort. That’s a significant share of an already AI-dependent population acknowledging, in their own words, that they are outsourcing mental work rather than simply augmenting it.

This tension sits at the heart of the “digital dependency” conversation. Our report frames AI acceleration as a distinct category of digital addiction risk, describing it as an over-reliance on AI tools in daily tasks that erodes critical thinking. When a third of users can already feel that erosion happening, and adoption is still climbing, the trajectory is worth watching closely.

It isn’t all uncritical enthusiasm, either. When asked about the biggest societal risks of increasing AI use, respondents ranked loss of human connection (57%) and job displacement (56%) as their top concerns, ahead of misinformation (42%) and data privacy (37%). In other words, people are adopting AI tools rapidly while simultaneously worrying about exactly what that adoption might cost them. 

ChatGPT remains the dominant platform of choice, used by 82% of AI users, followed by Gemini (59%), Meta AI (46%), and Claude (22%). The tools are ubiquitous but the literacy to use them critically, the data suggests, still has room to grow.

The New Companionship: Exploring the Rise of AI for Emotional Support

Search and productivity aren’t the only reasons Kenyans are turning to AI. A smaller but fast-emerging pattern is reshaping how people process emotions and relationships. 

13% of AI users say they now use AI tools for emotional support, and 8% for companionship.

These numbers may look modest next to search (80%) or writing (50%), but their significance isn’t in their current size,  it’s in their direction of travel. Our report explicitly flags companionship and emotional support as “small but notable categories” that signal emerging reliance on AI for social and psychological needs. 

And the forward-looking data is even more telling. When asked which technologies are most likely to increase dependency in the future, 35% of respondents pointed to digital companions and AI relationships specifically, while 60% (the single highest-ranked risk in the entire survey) named AI assistants broadly.

Perhaps most revealing is  that 34% of respondents say they now prefer interacting with AI over people. That’s roughly one in three Kenyans surveyed. Combined with the 57% who cite “loss of human connection” as their top AI-related fear, a paradox emerges: people are increasingly turning to AI for connection and comfort even as they worry about what that shift is doing to human relationships.

This is the emerging and under-discussed side of digital addiction. Gaming, betting, and social media dominate the public conversation around screen time and dependency, and rightly so. But AI-driven emotional reliance is a newer front that is growing from a small base and is largely absent from mainstream digital wellness campaigns. As AI assistants become more conversational, more personalized, and more available 24/7, the line between “using a tool” and “relying on a relationship substitute” is likely to blur further.

72% and Rising: Kenya’s Fast Track to AI Dependency

Kenya is on a fast track toward AI dependency, and the underlying digital infrastructure already primes the population for it. Smartphone penetration in Kenya sits at 157%, and 58% of respondents are online for 7 or more hours daily. AI adoption is simply the newest layer on an already deeply digital population.

With 72% of AI users reporting increased reliance in just one year, and emotional support and companionship use cases (currently at 13% and 8% respectively) poised to grow given this trajectory, Kenya’s AI adoption curve is steep and still climbing.

What makes this especially urgent is a governance gap we identified in our report.  Only 1% of respondents assign primary responsibility for digital addiction to tech companies, and just 6% to governments. The overwhelming framing places the burden of managing digital dependency on individuals and families. Awareness of the problem (46% self-identify as dependent to some degree) is outpacing access to solutions, not the other way around.

In short: adoption is fast, self-awareness is partial, and institutional response (from mental health infrastructure to regulation) is lagging behind all of it.

Closing the Gap Between Adoption and Awareness

The data from our Digital Addiction Report 2026 tells a consistent story across three fronts. 

  • AI is reshaping how Kenyans think and make decisions, with a third already sensing a decline in their own critical thinking. 
  • AI is becoming a source of emotional support and companionship for a growing minority, even as people express deep concern about losing human connection. 
  • Across the board, AI dependency is accelerating faster than public understanding, regulation, or mental health infrastructure can keep up.

None of this means AI adoption should stop; the productivity benefits are real and widely felt. But closing the gap between how fast Kenyans are adopting digital technologies and AI and how well they understand the effects requires public education, workplace and school policies, and mental health resources that treat digital dependency as seriously as any other form of addiction.

Our full report: Digitally Consumed or Digitally Connected: Patterns, Impacts, and Implications of Digital Behaviour Across Kenya, goes deeper into the data behind these numbers. Reach out to our team at abby@onepulseafrica.com or sayion@onepulseafrica.com, for more information on the report.

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