Blog

What Is UGC

UGC is evidence of advocacy in action.
Read More
Futures and Foresight

Futures and Foresight

Turn yesterday's insights into tomorrow’s Advantage
Read More
Brand Advocacy

Brand Advocacy: The Future of Brands is Community

Bridging the gap between brand and belonging
Read More
strategic foresight

Strategic Foresight in Business

The Future Belongs to the Prepared
Read More

From Consumers to Champions

The future of marketing will belong to the most talked about brands.
Read More

Ethical Lite Sustainability: The Kenyan Way

Why Kenyan consumers support sustainability but won’t pay a premium for it Sustainability is no longer a niche conversation, even

Read More

The Social Shifts You’re Missing: Introducing OnePulse Social Research

The "Next Africa" is being built in the nuances of everyday life
Read More

The Narrow Vision Trap

When Love Turns Blind
Read More

Gen Z Remains Africa’s Most Ambitious Generation Yet: Ambition, Influence & Spending Power

Gen Z is becoming the engine of Africa’s next economic leap.
Read More