Turning Data into Actionable Insights
Turning Data into Decisions, Voices into Insights, and Brands into Market Leaders
"What is the market really saying?"
It all started with a simple realization—marketing isn’t just about selling; it’s about understanding. Back when we were a marketing agency specializing in Below-the-Line (BTL) experiential marketing, we spent a lot of time helping brands connect with their audiences. But there was always one recurring question from our clients.
That’s when it hit us—there was a gap. Brands weren’t just looking to market their products and drive sales; they also needed deeper insights, real-time feedback, and a way to truly listen to their customers. So in 2019, OnePulse Africa was born with a simple mission: To bridge the gap between businesses and the people they serve.
We’re not your typical research firm. We’re agile, tech-savvy, and obsessed with making insights accessible and actionable. We use cutting-edge technology to help businesses, organizations, and even governments make better, data-driven decisions. Our work brings to light the stories that shape our communities—because behind every number, there’s a voice that matters.
Africa is increasingly becoming mobile-first, and so are we. We leverage the reach of mobile technology to conduct research both remotely and in-person – tapping into real, unfiltered consumer experiences. Our agile research tools, diverse methodologies, and rigorous quality control processes ensure that the data we deliver isn’t just accurate—it’s impactful.
Market Research, the OnePulse Africa Way
We’re not just collecting data—we’re delivering actionable intelligence that helps you make smarter, faster, and more confident decisions.
Some companies we work with
